Silicon Valley Assoc. of Startup Entrepreneurs (SVASE), Main Event Sept 6:  “Strategic Alliances -- Creating Profitable Partnerships” -- Under-utilized Business Strategy Often Key to Success For Startups
August 16, 2001

Under-utilized Business Strategy Often Key to Success For Startups

San Jose, CA -- August 16, 2001 -- Silicon Valley Association of Startup Entrepreneurs (SVASE) will host a panel presentation at its monthly Main Event program entitled “Strategic Alliances -- Creating Profitable Partnerships” on Thursday, September 6, 2001, at 6 PM at the Microsoft Campus in Mountain View.

For many startups, strategic partnering may be the most effective approach to building a business and driving revenue.  The benefits of strategic alliances include wider geographic reach, access to new technology, penetration into new markets, accelerated growth, and technological innovation.  While alliances are growing in concept, few companies have fully maximized this strategy in reality.

“Building profitable alliances is an important business strategy that is crucial to any early stage business success.  Especially in our current environment,” remarked Laura Roden, President of SVASE.  “The benefits of such alliances and joint ventures are quantifiable --according to Ernst & Young research, companies with successful alliances gain more than 20% of their revenues from such alliance relationships; some estimates see this ratio climbing. There is no better way to learn how to build successful alliances than to listen to those that have done it,” she added.

Panel Moderator, John Occhipinti, Principal of Woodside Fund commented, “During challenging economic times when early stage investing is experiencing low activity, business alliances become even more imperative.  Alliances help startups drive momentum with new customers, suppliers and potential investors.”  Woodside Fund is a leading early stage venture capital firm that specializes in developing companies focused in the areas of Internet Protocol infrastructure and enterprise software.

• Kenneth Clark, Managing Partner of Technology Transactions Group, Wilson Sonsini Goodrich & Rosati.
• John Fernandes, Director, Business Development, .NET Emerging Business Team, Microsoft Corporation.
• John Occhipinti, Principal, Woodside Fund, which has assisted all of their portfolio companies in the implementation of profitable alliances.
• Loretta Nelson, Director Strategic Alliances, Cisco.
• Steve Stephansen, CEO, Web2V, will present a case study on their profitable strategic alliance with Siemens.
• Matt Venturi, Managing Director, Strategic Alliances Group, Houlihan Lokey Howard & Zukin.

About SVASE
SVASE is the only Silicon Valley entrepreneurial organization exclusively dedicated to the development of sustainable business relationships for technology entrepreneurs.  SVASE offers entrepreneurs affordable education and networking in an open and congenial environment.  SVASE is a catalyst for inter-activity among entrepreneurs and Valley experts through its monthly Main Event programs and popular Breakfast Club where entrepreneurs meet venture capitalists in a small, up close and personal setting.  SVASE events facilitate the cross-fertilization of new ideas and skills, while encouraging the exchange of information and resources among members.

For more information about SVASE and the Main Event, please contact Denise Ryan at dryan@blumarble.com or call 831-476-6804.

www.svase.org

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